Categories for Marketing & Advertising
Need a quick background to get the basics of native advertising? Check out Part 1 of our series, then come back to this article. Native advertising, like any media channel, is just one piece of the marketing mix and should not be considered the silver bullet towards marketing success. Each media type has its role in driving traffic, building brand awareness, increasing brand awareness and driving sales—so, where does native fit in? Native is the best method to help viewers understand how your brand/product helps meet their needs and wants—but in editorial form, not a punchy ad. Remember, this should look... Read More
Despite being one of the largest and fastest growing areas of digital advertising, many marketers are still unsure what exactly native advertising entails, and how and when it may be a good fit for their marketing mix. So, what is native advertising anyways? It is sponsored content, which is relevant to the consumer experience, not interruptive, and looks and feels similar to its editorial content.1 In short, it is a paid ad that is disguised as original content. Native Ads Quick Facts2: Viewers spend nearly the same amount of time reading editorial content and native ads—2 seconds and 1 second,... Read More
The first thing someone does when they need something is get online and search for that product or service. We all do it. Investing in paid search will guarantee that your business information will appear at the right time, in the right place when consumers are actively looking for information. SEM targets an audience that is already interested in what you have to offer and allows your business to be present when those users are trying to satisfy a need. Utilizing Google Ads, we bid on search keywords relevant to your brand/product/service. Benefits of SEM: Captures the low-hanging fruit –... Read More
As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on Facebook and Instagram—to coincide with the six episodes of the final season—and outdoor boards to drive traffic to tease the giveaways and drive viewers to the Mazzio’s social media accounts. At the beginning of each week, we deployed a new post that associated Mazzio’s products... Read More
Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After we are confident that we will get eyes on our message, we shift focus to sorting those eyes to improve the likelihood that they will convert. Once a lead enters the sales funnel by submitting a form, completing a survey, engaging with a social media poll, clicking... Read More
While not inclusive of all pros/cons, this table outlines general considerations of specific media types as we evaluate them against our target audiences, while optimizing for the budget. Pros Cons Other Considerations Local Broadcast/ Cable TV Key Audience: A25-54 slight female skew Medium with highest reach capabilities; can tap in to loyal viewership for frequency (appointment television/news) Can be targeted by demo and/or contextual content (program selection) Limited geographic targeting within cable systems Local news can provide a sense of community, authority and quality audience Strong, impactful, creative medium—combine sight, sound and motion for emotional impact and awareness-building Generally,... Read More
The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on multiple criteria, with a possible top score of 100 percent. Participants’ entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. AcrobatAnt is thankful to be chosen by the... Read More
One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit uniquely, a.k.a. the value proposition. Even if your organization’s leadership agrees on mission, vision and values, it is possible that you will find a wide spectrum of opinions when you begin to discuss the value proposition. In your next leadership meeting, identify a product or... Read More
One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital advertising and more. Why choose an agency in Tulsa, Oklahoma? Because the new Jennie Stuart Health marketing director is a former client who understands the value we bring to healthcare marketing—proving that experience really does make a difference. ## AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East... Read More
Our new client, Chicago’s Wintrust Arena, gave us this challenge: Create a jaw-dropping, out-of-the-box ad to announce the opening of its brand new, state-of-the-art, 10,000-seat multipurpose facility. The client had a basic suggestion—an edgy, tattoo-themed look—but wasn’t sure how to execute it. We figured out a way that not only made the client ecstatic but also resulted in high praise from a Billboard magazine representative. Another result: More out-of-the-box Wintrust Arena work for us, including prominent displays at bus and subway stops around Chicago. ## AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East 15th Street Tulsa, OK 74120 918-938-7901
