Business owners, marketing professionals, and key decision-makers are always looking for ways to optimize operations, drive sales, and power growth. Producing high-quality, strategic creative marketing is essential to achieving these goals. The question is: What is the best way to do it? Creative marketing is an art and a science. Without effective, creative marketing, you […]
The number-one priority of a senior living community is to keep its residents happy by addressing their physical, emotional and social needs as thoroughly as possible. Whether it’s a community for the active 55-and-over set or a continuing care retirement community offering everything from independent living to skilled nursing and memory care, the resident should […]
Like other service industries, healthcare has evolved into a consumer-driven market in part because of technology and easy access to information. Most people needing healthcare services these days are not passively waiting for providers to attract their attention through traditional and digital advertising channels. Instead, they’re taking a more active role in their healthcare journey: […]
A brand refresh shows your customers and potential customers that you care enough to look and be your very best. That means you care about them. And that, ultimately, is good for your bottom line.
An AcrobatAnt client of more than 15 years, Salina Regional Health Center is a 393-bed hospital that, through affiliations with physicians’ clinics and medical facilities, provides a wide range of excellent medical care. As a healthcare marketing agency, AcrobatAnt has helped Salina Regional change local perceptions, instilling trust and confidence in its medical services among […]
For your marketing to have an impact, establishing a unique and genuine connection with your target audience is paramount. Ideally, your core story will carry your brand through the ever-changing marketing landscape of your industry and the ever-evolving marketing tactics at your disposal. Enter AcrobatAnt, a brand strategy agency with a team of fervent storytellers […]
As a creative brand agency, AcrobatAnt is dedicated to giving back to our community by working with nonprofits seeking advertising in Tulsa. One such nonprofit is close to our hearts: Sangha, a men’s recovery community in Tulsa, Okla. A network of recovery homes and the only Level 3 Certified Recovery Residence in the region, Sangha […]
Marketing senior living communities is a unique challenge—a cross between housing and healthcare services. To be successful, it’s essential to target not only the seniors themselves but also their adult children—often the eldest daughter—who frequently play a pivotal role in the decision-making process. In this blog, we will delve into the world of marketing to […]
With the crisp autumn days upon us, we know that senior living sales leads tend to slow down in Q4. Families don’t want to move during the holidays and many will put off the decision until after New Year’s Day. But this holiday season is a huge opportunity for senior living marketers to make an […]
As we approach the final quarter of 2023, healthcare marketers may be considering how they can end the calendar year strongly. Awareness campaigns—when used strategically—can position your health system as a knowledge source or leader in your community. And, depending on the services your system provides, they can be a creative way to increase patient […]