CATEGORIES

Savings in Time and Resources: Letting an Agency Handle Your Creative Needs

Business owners, marketing professionals, and key decision-makers are always looking for ways to optimize operations, drive sales, and power growth. Producing high-quality, strategic creative marketing is essential to achieving these goals. The question is: What is the best way to do it?

Creative marketing is an art and a science. Without effective, creative marketing, you simply won’t be as successful at reaching the right people at the right time with the right message.

Some businesses may think it’s a good idea to keep all their creative marketing operations “in-house.” However, this runs the risk of stretching resources, wasting time and, worse, producing ineffective marketing that fails to connect.

Outsourcing your creative marketing needs by hiring a professional creative agency can save your business time and resources. More important, it provides your business the expertise, experience, and fresh perspective that a professional creative agency offers.

Are you thinking about the best way to handle your creative marketing needs? Here’s why hiring a creative agency leverages professional expertise to enhance your marketing efforts.

What is the role of a creative agency?

A creative agency is just that—a team of cross-disciplinary creative professionals who coordinate their different skill sets to achieve clients’ marketing objectives.

Lots of people hear “creative agency” and just think “ad agency.” But advertising is just one of many services we offer at AcrobatAnt.

As a full-service creative agency, we offer a range of solutions, including branding, brand strategy, advertising, media, research, social media, account management, digital marketing, and video production.

When you work with AcrobatAnt, you get access to a team of creative professionals who have diverse disciplines and skill sets but share a common trait: a passion for coming up with innovative ideas for our clients.

What are the challenges of managing creative services in-house?

Businesses might be tempted to manage their creative tasks in-house, thinking it will save them time and resources. However, the reality is often the exact opposite.

Managing creative tasks in-house stretches resources, no matter the company’s size. Small and midsize companies may have employees pulling double duty (or even triple duty) as they focus on marketing efforts in addition to their daily job responsibilities. Needless to say, this stretches employees thin, can lead to burnout and turnover, and ultimately decreases the effectiveness of both your marketing and your employees’ normal work.

Larger companies may have the resources to hire a marketing executive, or even a team. While this can be a great benefit, there are inevitably going to be skill gaps. Need video content? Graphic design? Strategy? Media planning? You have to choose between hiring full-time people at competitive salaries and benefits to keep these functions in-house, or you can outsource them to a creative agency that has all the professionals you need on staff.

What are the benefits of hiring a creative agency?

There are many advantages of hiring a creative agency versus keeping functions in-house.

• Saves time: Outsourcing your creative marketing to an agency frees up your internal teams to focus on core business functions. Your employees will not be pulled between their job and creative marketing work. Working with a dedicated creative agency saves time and boosts efficiency.

• Optimizes resources: Resources are not infinite, even for large companies. Hiring an outside creative agency reduces the need for additional hires and training, allowing your business to optimize resource allocation to other areas and focus on what you do best. Why hire and train an in-house creative team when you can count on a creative agency to deliver the high-quality work your business needs to grow?
  
  
• Adaptability, scalability and flexibility: Your businessis equipped to meet the evolving demands of your industry and customers. In the same way, a creative agency like AcrobatAnt is purpose-built to deliver the adaptability, scalability, and flexibility to meet the evolving needs of our clients. We’re equipped to handle projects of all sizes and scopes, whether it’s a short-term, ad hoc logo design task or a long-term partnership. As your business requirements change, we can change with them, solving your challenges while sparing you the burden of hiring and training additional marketing staff.
  
  
• Strategic insights and measurable results: At AcrobatAnt, we believe “good enough” is never good enough. Driven by our dedication to deliver continuous improvement, we’re always looking for ways to do an even better job for our clients. Our strategic, data-driven insights drive our creative work. We then track, measure, and evaluate the effectiveness of our creative campaigns, making adjustments when needed.
  
  
• Access to expertise, experience, and innovation: We are a dedicated creative agency; this is what we do. Put simply, creative work is how we make a living. But we are motivated by more than just a paycheck. We have a genuine passion and pride in the creative work we do. When you work with a creative agency like us, you get access to a talented, multidisciplinary team of professionals who are keyed into the latest trends and technologies. This allows you to benefit from innovations, fresh perspectives, and “out-of-the-box” ideas you need to differentiate your company from your competition—without constantly making major investments in an internal marketing team.

By freeing your business from the significant investment of an in-house marketing team, you can improve efficiency by focusing your time, energy, and resources on other areas. By hiring an outside creative agency, you can take advantage of the strategic, creative solutions to effectively achieve your business goals.

But not all creative agencies are created equal. At AcrobatAnt, we stay at the top of our game so you can stay at the top of yours. We invite you to see for yourself by checking out our work and reviewing our case studies. If you’re looking for creative solutions that inspire, please contact us and discover the difference of working with AcrobatAnt.