How would you describe your job? Fast-paced, collaborative, challenging, rewarding, exciting, creative, and never boring. Why did you get into this wacky business? This was my first job right out of college using my degree in marketing. I was just looking for a place to get my foot in the door. Four positions and nearly […]

Restaurant marketers are faced with keeping the brand relevant and driving differentiation. The recommendations made to evolve the brand position and strengthen the point of difference are critical to brand health. As competition in the industry and digital platform options grow, creating authentic messaging and targeting becomes increasingly important.  No doubt you have considered target […]

In trying to solve for a balance of variety, pricing, item velocity, and customer satisfaction, menu decisions for today’s restaurant marketers are more complex than ever. After all the work toward the science of menu is complete and implementation is underway, I recommend one more step that is often overlooked: updating your SEO specific to […]

The restaurant industry is capital intensive, especially when you’re looking at exterior and interior enhancements. In a franchised brand, there are typically a combination of in-house and consultant teams working on solutions that lead to tougher conversations with franchisees.  Here’s another consideration for enhancements without the time and resources required to present a “new you”—your […]