AcrobatAnt, a full-service advertising agency, has signed a licensing agreement with Zenzi, a Dallas-based values-marketing research platform. The foundation of Zenzi’s approach is ValueBase®, a sentiment-analysis tool developed by the agency that extracts psychological markers from online data with 95% accuracy. This tool is used to identify trends and examine behaviors to provide powerful consumer […]
Agreements represent AcrobatAnt’s commitment to serving Oklahoma-based companies AcrobatAnt inked a deal with Reasor’s to lead the grocery chain’s digital strategy and digital media program, and expanded its long-term relationship with Mazzio’s to be the restaurant chain’s agency of record across all media channels. Having served as Mazzio’s creative agency since 2009, AcrobatAnt now leads […]
Ants are social creatures and love food. So, when the new Ant colony is across the street from a park, Ants picnic!
How has previous career and/or academic experience prepared you for your work here?The technical skills I gained as a developer have been some of the most valuable and useful to our clients. Using this experience, I can address tracking and website issues to ensure we have the best possible data to improve results. How would […]
Mark your calendars for big savings – Amazon’s annual Prime Day sale will begin on June 21 and take place through June 22. The once single day sale has grown into a 48-hour event in recent years with some hidden deals known to be scattered even before and after the announced times. As of June […]
Social media has revolutionized the advertising industry. Placing an ad on Facebook and Instagram, for example, is a very efficient and cost-effective way to reach your audience—certainly more affordable than television and print advertising. However, like every advertising channel, social media advertising—both paid and organic social media ads—has its advantages and disadvantages. And rules. Lots […]
