Websites have changed drastically over the course of the last decade. Accessibility is at the forefront when planning a website’s design and structure. What is accessibility? Think of it as a type of universal design that is developed so that every possible user who visits your website will have the same experience regardless of how […]

If you are fairly new to creating social media content for a brand, all of the terminology may be a little overwhelming. Here’s a quick overview of the key terms and metrics when discussing social media organic content strategies and paid social media. Boosted Post: A Facebook post that you put money behind to increase […]

Reports and studies are a lot to digest, so we’ll pull out some key takeaways which may help your brand assess how it is performing compared to others. The study we’ll be referencing is the 2022 Instagram Stories Benchmark Report by RivalIQ. Post Engagement by Media Type Instagram is working hard to incentivize more video […]

When it’s time for a website upgrade, every business wants to get the job done as efficiently as possible, which saves time and money. Sometimes, instead of a new website, a business simply needs a reskin of its current site. Outlined below are pros and cons of reskinning a website and starting from scratch. If […]

Social media has revolutionized the advertising industry. Placing an ad on Facebook and Instagram, for example, is a very efficient and cost-effective way to reach your audience—certainly more affordable than television and print advertising. However, like every advertising channel, social media advertising—both paid and organic social media ads—has its advantages and disadvantages. And rules. Lots […]