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    Top Web Design Trends to Watch in 2025

    The digital landscape is constantly evolving, and web design trends are no exception. As we settle into 2025, designers and developers alike are embracing new technologies and innovative approaches to enhance user experience, engagement, and accessibility. Here are some emerging web design trends that will define the next year of web development: 1. AI-Powered Personalization […]

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    The Importance of Website Analytics

    by Brent Jackson AcrobatAnt Director of Website Development People often say that first impressions are the most important. That saying is just as true in today’s digital age, where a website is often the first interaction a business has with its customers. In fact, according to Linearity.io, 88% of online consumers are less likely to return […]

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    Website Series: The Importance of Maintaining Your Website

    Is your website looking tired and in need of revitalization? At AcrobatAnt, we’re eager to share our extensive range of website services with you. Let us breathe life back into your website and set your business on a path to success. In addition, we are delighted to extend to you a free five-point website audit […]

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    Website Series: Why You Need to Update with AcrobatAnt

    Does your business’s online presence feel underwhelming? At AcrobatAnt, we’re eager to share our extensive range of website services with you. Let us transform your website into something extraordinary and set your business on a path to success. In addition, we are delighted to extend to you a free five-point website audit aimed at boosting […]

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    Website Series: Is Your Online Store Ready to Thrive?

    Have you ever felt overwhelmed by the endless possibilities of managing an online store? Whether it’s juggling inventory, tax calculations, payment processing, or shipping integration, maintaining a successful e-commerce business can be daunting. If you’ve found yourself nodding along, we have a solution tailored for you. At AcrobatAnt, we understand the unique challenges that come […]

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    Five Tips for Making Your Website Accessible

    Websites have changed drastically over the course of the last decade. Accessibility is at the forefront when planning a website’s design and structure. What is accessibility? Think of it as a type of universal design that is developed so that every possible user who visits your website will have the same experience regardless of how […]

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    Social Media Metrics Definitions

    If you are fairly new to creating social media content for a brand, all of the terminology may be a little overwhelming. Here’s a quick overview of the key terms and metrics when discussing social media organic content strategies and paid social media. Boosted Post: A Facebook post that you put money behind to increase […]

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    Instagram 2021 Benchmarks Quick Recap

    Reports and studies are a lot to digest, so we’ll pull out some key takeaways which may help your brand assess how it is performing compared to others. The study we’ll be referencing is the 2022 Instagram Stories Benchmark Report by RivalIQ. Post Engagement by Media Type Instagram is working hard to incentivize more video […]

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    Reskin vs. rebuild: what’s best for your website?

    When it’s time for a website upgrade, every business wants to get the job done as efficiently as possible, which saves time and money. Sometimes, instead of a new website, a business simply needs a reskin of its current site. Outlined below are pros and cons of reskinning a website and starting from scratch. If […]

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    Passing the test: Creating effective, acceptable social media ads.

    Social media has revolutionized the advertising industry. Placing an ad on Facebook and Instagram, for example, is a very efficient and cost-effective way to reach your audience—certainly more affordable than television and print advertising. However, like every advertising channel, social media advertising—both paid and organic social media ads—has its advantages and disadvantages. And rules. Lots […]

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