If you have any exposure to digital media or marketing, it’s highly likely that you have come across the terms “SEM” and “SEO” in your research. Both terms relate to a website’s position on the Search Engine Results Page (SERP), which is the page of listed results you see when you search for something online. […]
Throughout social distancing, sheltering-in-place and now the gradual, phased reopening of communities, there has been a dramatic shift in how, when and why we consume media. Weekly, we receive updated data, facts and figures regarding media consumption trends and forecasts for which changes may stay long after restrictions are ended. While the data varies weekly, […]
AcrobatAnt is excited to announce that we have partnered with Centro Basis to offer digital media placements in-house vs. outsourcing to a third-party. What does that mean for our clients? No middleman, which removes a potential layer of margin/commission, and lowers the overall cost of placements. More control and insight for improved optimizations. Historically, we […]
So. You’ve read part 1 of our blog series on understanding micro- vs. macro-conversion goals and why they are extremely important to your business. (if you haven’t, click here to read part 1.) Now it is time to sit down and identify whether the goals you have established for your business and digital campaign are micro-conversion goals […]
What are they and why do they matter? One of the major benefits of digital and online marketing is the ability to actively track and monitor a campaign. Through Analytics, it is possible to collect monthly, weekly, daily, hourly and even real-time data on what your online marketing campaign is doing, and to answer important […]
Need a quick background to get the basics of native advertising? Check out Part 1 of our series, then come back to this article. Native advertising, like any media channel, is just one piece of the marketing mix and should not be considered the silver bullet towards marketing success. Each media type has its role in […]
Despite being one of the largest and fastest growing areas of digital advertising, many marketers are still unsure what exactly native advertising entails, and how and when it may be a good fit for their marketing mix. So, what is native advertising anyways? It is sponsored content, which is relevant to the consumer experience, not […]
The first thing someone does when they need something is get online and search for that product or service. We all do it. Investing in paid search will guarantee that your business information will appear at the right time, in the right place when consumers are actively looking for information. SEM targets an audience that […]
Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After […]
While not inclusive of all pros/cons, this table outlines general considerations of specific media types as we evaluate them against our target audiences, while optimizing for the budget. Pros Cons Other Considerations Local Broadcast/ Cable TV Key Audience: A25-54 slight female skew Medium with highest reach capabilities; can tap in to loyal viewership for […]