Categories for Marketing Strategy

Awareness to Sales

The Mechanics of a Sales Funnel

Creating and leveraging a sales funnel is about sorting to optimize messaging based on where a customer is within the sales process. Awareness The first step is to get eyes on the message. Paid media is great for getting eyes on the message, but building awareness also can be achieved through PR, social media and partnerships. After we are confident that we will get eyes on our message, we shift focus to sorting those eyes to improve the likelihood that they will convert. Once a lead enters the sales funnel by submitting a form, completing a survey, engaging with a social media poll, clicking... Read More

Pros and Cons of Media Types

While not inclusive of all pros/cons, this table outlines general considerations of specific media types as we evaluate them against our target audiences, while optimizing for the budget.   Pros Cons Other Considerations Local Broadcast/ Cable TV Key Audience: A25-54 slight female skew Medium with highest reach capabilities; can tap in to loyal viewership for frequency (appointment television/news) Can be targeted by demo and/or contextual content (program selection) Limited geographic targeting within cable systems Local news can provide a sense of community, authority and quality audience Strong, impactful, creative medium—combine sight, sound and motion for emotional impact and awareness-building Generally,... Read More

A Tale of Two Recruitment Events

The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get some leads. If you would like to discuss how AcrobatAnt can help you reach your recruitment goals, contact [email protected] or call 918-938-7901. ALLIED HEALTH RECRUITMENT EVENT Approach Held at an open area within the hospital. Wayfinding signs directed event-goers to the second floor where department... Read More