When it comes to marketing senior living communities, it’s crucial to recognize that the decision-making process often involves both the senior themselves and their key influencer, typically their adult child. To effectively reach and engage this dual audience, a comprehensive marketing strategy is essential. In this blog post, we will explore key considerations and strategies […]
Performance marketing—or advertising strategies with a focus on measurable outcomes and the ability to demonstrate performance—is becoming increasingly popular. While performance marketing is vital to lower funnel conversions and allows for real-time optimizations and budget allocations between channels, focusing solely on performance marketing is likely reducing your overall marketing effectiveness. This is especially true when […]
The 2023 planning season is in full swing. Many of our clients, as well as the AcrobatAnt leadership team, are looking at economic indicators to evaluate what’s ahead and how to adapt accordingly. Here are some of the themes regarding 2023 planning that we thought we would share: Planning based on historic data only.• Historical […]
If you are fairly new to creating social media content for a brand, all of the terminology may be a little overwhelming. Here’s a quick overview of the key terms and metrics when discussing social media organic content strategies and paid social media. Boosted Post: A Facebook post that you put money behind to increase […]
Reports and studies are a lot to digest, so we’ll pull out some key takeaways which may help your brand assess how it is performing compared to others. The study we’ll be referencing is the 2022 Instagram Stories Benchmark Report by RivalIQ. Post Engagement by Media Type Instagram is working hard to incentivize more video […]
Two recently released studies analyzed brands’ usage of stories in 2021 compared to 2020. Let’s look at a few of these key takeaways and what that may mean for your brand’s Instagram content strategy in 2022. The two studies we’ll be referencing are the 2022 Instagram Stories Benchmark Report by RivalIQ and the Instagram Stories […]
Agreements represent AcrobatAnt’s commitment to serving Oklahoma-based companies AcrobatAnt inked a deal with Reasor’s to lead the grocery chain’s digital strategy and digital media program, and expanded its long-term relationship with Mazzio’s to be the restaurant chain’s agency of record across all media channels. Having served as Mazzio’s creative agency since 2009, AcrobatAnt now leads […]
Mark your calendars for big savings – Amazon’s annual Prime Day sale will begin on June 21 and take place through June 22. The once single day sale has grown into a 48-hour event in recent years with some hidden deals known to be scattered even before and after the announced times. As of June […]
If you have any exposure to digital media or marketing, it’s highly likely that you have come across the terms “SEM” and “SEO” in your research. Both terms relate to a website’s position on the Search Engine Results Page (SERP), which is the page of listed results you see when you search for something online. […]
Throughout social distancing, sheltering-in-place and now the gradual, phased reopening of communities, there has been a dramatic shift in how, when and why we consume media. Weekly, we receive updated data, facts and figures regarding media consumption trends and forecasts for which changes may stay long after restrictions are ended. While the data varies weekly, […]