Categories for Brand Development

Using Mad Libs for Better Product Positioning

One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit uniquely, a.k.a. the value proposition. Even if your organization’s leadership agrees on mission, vision and values, it is possible that you will find a wide spectrum of opinions when you begin to discuss the value proposition. In your next leadership meeting, identify a product or... Read More

Jennie Stuart Health Rebrand

One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital advertising and more. Why choose an agency in Tulsa, Oklahoma? Because the new Jennie Stuart Health marketing director is a former client who understands the value we bring to healthcare marketing—proving that experience really does make a difference. ## AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East... Read More

Ants Get LinkedIn at Talent Connect

  AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More

Why Creating a Buyer Persona is Crucial

What’s a buyer persona? Buyer persona is a fictional representation of your ideal customer based on market data and research about your existing customers. If used to its full potential, a buyer persona can help you get right to the core of your customers’ values—attracting the most valuable leads and visitors to your business. How can a buyer persona benefit my business? It brings your target demographic into focus. When you go through the exercise of defining a buyer persona, you write their story. By doing so, you are uncovering their hopes, concerns, behaviors, activities and needs. When you have... Read More

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

Research first. Post second.

Anyone who writes social media was reminded of a good rule yesterday when DiGiorno Pizza used a hashtag that they shouldn’t have. And that rule is do your research before using a hashtag that may seem good for your brand, but turns out it isn’t.  Here is the tweet in question:         If you are not aware, the #WhyIStayed hashtag is used for domestic-violence victims to speak out and tell their stories, not for pizza companies to promote pizza. It’s unfortunate that the person who posted it did not research before posting. The person that posted the... Read More

You are what you spec.

To borrow (and rephrase) a standard question from a famous interviewer, if you were a typeface, which typeface would you be? AcrobatAnt challenged its art directors to set their own names in a typeface that reflects who they are and their point of view, then let other office colleagues try to match the art director with the typeface. Here are our results, a mix of surprising and expected. What typeface are you? Danny Sadler Franklin Gothic Condensed AcrobatAnt’s creative director chose this traditional font because he can subtly kern certain characters to make them flow together better. He likes its... Read More

Who is this Bryan Cooper and how does he know so much about logo design?

The cogs and wheels in his mind just turn differently. He’s an illustrator, so he sees things from an artistic point of view. He may have invented the term “illustography,” the process he uses to mix illustration, photography and multiple media. To Bryan, colors have numbers and letters have value (cogs and wheels again). And he’s been doing logos since he started the “Three Stooges Club” in second grade. As a professional designer, Bryan has won a ton of awards and has had more than 40 of his logos published in the LogoLounge book series. Most recently, he picked up... Read More

Ever since thinking outside-the-box became so inside-the-box, we just did away with the box and got an oval.

  Who’d ever guess that one of the Top 5 Pollstar entertainment venues on the planet is right here in Tulsa? The BOK Center. Prior to the food venues, we have worked with the BOK Center to create some outstanding ads for trade publications, but this new project took our partnership to new heights. Our project was to take their existing concession stands and transform them into irresistible food havens for arena visitors. Thankfully, we have some amazing wordsmiths and designers that bring fresh ideas to life. This resulted in Graphex 45 award-winning concession stands with fantastic food. And also... Read More

What’s holding back your brand? Use spring cleaning to make it more efficient.

  Maybe the better question is, “What’s keeping your brand from being more productive?” Oh, now we have your attention! Think about it: Are you still using some processes, ideas and standards that are obsolete or getting in the way of your making progress? Consider these suggestions for updating your approach: Email instead of snail mail? Text instead of email? Text to confirm an appointment rather than call Determine three ways to eliminate paper and go digital Use an iPad to visually present your ideas when pitching business Make sure your website is compatible for mobile devices Offer forms online... Read More