Categories for Brand Development
Recently, AcrobatAnt had the honor of working on several big projects for the Broken Arrow Chamber of Commerce. The Chamber, which provides support and resources for the Broken Arrow business community, wanted to refresh its brand with a new logo and a more user-friendly and responsive website. These initial projects led to others, including a new graphic standards manual to ensure brand consistency across all promotional materials, and multiple logos to represent each of the Chamber-related entities and initiatives. At the Chamber’s annual gala—for which we also created the invitation, program and event banners—the new logo was ceremoniously revealed. It... Read More
AcrobatAnt is excited to share some of our recent award-winning creative work. Last fall, the Kentucky Society of Healthcare Public Relations and Marketing awarded client Jennie Stuart Health a Thoroughbred Award for a direct mail piece we created (“Delivering Excellence across the Generations”) and an honorable mention for its 2018 Annual Report mailer. In January, we learned the Cancer Awareness Advertising Awards had honored work that we created for Gibbs Cancer Center (part of Spartanburg Regional Healthcare System): a Gold award for the rebranding campaign and a Bronze award for the annual report. We’re ready to do some award-winning work... Read More
The Heart Gala is one of Spartanburg Regional Foundation’s biggest fundraisers. We were proud to support this cause by creating items for the promotional campaign, including the invitation, banners, social media, print ads and digital images. Held this year on Valentine’s Day, the Heart Gala raised $650,000.
If you watched this year’s Super Bowl, you may have caught the debut of our most recent TV commercial for The Children’s Hospital at Saint Francis, which aired regionally. The commercial features an animated PJ Panda, the hospital’s loveable mascot, interacting with patients, parents, doctors and nurses. The wonderfully lifelike animation was created by our incredible production partner, Signal Factory.
To complement its new name, look and capabilities, Cox Business Convention Center (CBCC) has a new logo and website, courtesy of AcrobatAnt. Formerly known as Tulsa Convention Center and Cox Business Center, CBCC is in the midst of a $55-million renovation, scheduled for completion this August. AcrobatAnt was first tapped to create a logo that pay tributes to both the venue’s architectural history and Tulsa’s prominent art deco and mid-century architecture. Next came the new website, which we created to support the new brand look and feel, solidify CBCC’s role in the city, and position Tulsa as a must-stop destination... Read More
Christmas brings out the kid—and creativity—in us. For its December newspaper insert, Saint Francis Health System challenged us to create a Christmas activity sheet that would encourage families to spend quality time together. The four-page insert features P.J. Panda, the beloved mascot of The Children’s Hospital at Saint Francis. For the insert’s inside spread, Senior Art Director Dell Chambers spent many hours creating an illustration with a montage of familiar Tulsa places and icons, challenging kids to find P.J. and other characters he created. The client loved it so much that Dell was asked to do another version for Saint... Read More
Broken Arrow-based Arrow Exterminators, Inc., has been providing full-service commercial and residential pest-control services since 1952. The company recently challenged us to create a new look for its fleet of more than 40 vehicles—multiple designs that reflect the company’s comprehensive capabilities. Interested in a custom truck or vehicle design for your business? Contact us at Info@nullAcrobatAnt.com or 918-938-7912 for an estimate today. AcrobatAnt Marketing & AdvertisingAcrobatAnt.com1336 East 15th StreetTulsa, OK 74120918-938-7901
As the blockbuster show Game of Thrones was approaching its final season, Mazzio’s came to us wanting to capitalize on all of the buzz and hype among the legions of Game of Thrones viewers and associate the Mazzio’s brand with the Game of Thrones franchise. Our strategy was a combination of six-weeks of giveaways on Facebook and Instagram—to coincide with the six episodes of the final season—and outdoor boards to drive traffic to tease the giveaways and drive viewers to the Mazzio’s social media accounts. At the beginning of each week, we deployed a new post that associated Mazzio’s products... Read More
One consistent challenge for many companies is that the people who develop a new product, service or brand lose often sight of WHY it was created. Before developing marketing strategy and messaging, it is crucial to understand the benefit that the product is providing for a specific audience, and how your organization delivers this benefit uniquely, a.k.a. the value proposition. Even if your organization’s leadership agrees on mission, vision and values, it is possible that you will find a wide spectrum of opinions when you begin to discuss the value proposition. In your next leadership meeting, identify a product or... Read More
One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital advertising and more. Why choose an agency in Tulsa, Oklahoma? Because the new Jennie Stuart Health marketing director is a former client who understands the value we bring to healthcare marketing—proving that experience really does make a difference. ## AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East... Read More
