Passed in 2016 and implemented in May 2018, the General Data Protection Regulation (GDPR) is designed to establish and protect digital rights for citizens of the European Union. While the GDPR primarily affects websites and organizations conducting business within the European Union, any business that stores and collects the personal data of European Union users on its website must also comply.
Could this affect your website? Ask yourself these questions:
If you answered yes to any of the above, and also use Google Analytics or another tool to gain insights on your website traffic, then you should evaluate your need to follow GDPR regulations.