In the competitive landscape of senior living marketing, it’s crucial to develop a comprehensive strategy that effectively targets both the senior potential resident and their key influencer, often their adult child. By combining personalized messaging, creative follow-ups, and leveraging key sales performance statistics, senior living communities can build strong relationships, nurture leads, and optimize their […]

When it comes to marketing senior living communities, it’s crucial to recognize that the decision-making process often involves both the senior themselves and their key influencer, typically their adult child. To effectively reach and engage this dual audience, a comprehensive marketing strategy is essential. In this blog post, we will explore key considerations and strategies […]

In today’s digital landscape, social media has become a powerful tool for senior living communities to connect with their target audience and build a compelling brand presence. Beyond traditional marketing, social media offers a unique opportunity to showcase the authentic experiences and vibrant lifestyles within these communities. This blog post will explore effective strategies that […]

Performance marketing—or advertising strategies with a focus on measurable outcomes and the ability to demonstrate performance—is becoming increasingly popular. While performance marketing is vital to lower funnel conversions and allows for real-time optimizations and budget allocations between channels, focusing solely on performance marketing is likely reducing your overall marketing effectiveness. This is especially true when […]