Digital Marketing

We manage digital marketing across paid and owned channels, with planning and execution built on audience intelligence rather than assumptions.

What that work includes:

• Paid social: Strategy, creative briefing, media buying, audience targeting, and optimization across Meta, Instagram, TikTok, LinkedIn, Pinterest, and emerging platforms. Audience targeting calibrated to values and motivations, not just demographics.
• Paid search and SEM: Google and Bing campaign management, keyword strategy, ad copy development, landing page alignment, and continuous bid and performance optimization.
• Programmatic and display: Audience-targeted programmatic media, retargeting, and display campaigns managed for reach efficiency and brand alignment.
• Email marketing and automation: Email strategy, list management, segmentation, campaign development, automation workflows, and performance optimization. Built to nurture audiences through the full journey from awareness to conversion.
• Social media management: Organic social strategy, content planning, community management, and platform-specific execution across all major channels.
• Analytics and reporting: GA4 setup and management, dashboard development, performance reporting, and the ongoing analysis that turns data into actionable decisions.
• Influencer activation: Influencer identification, vetting, contracting, campaign integration, and performance measurement. We match influencers to audience values, not just follower counts.

Demographic targeting tells you who someone is. Values-based targeting tells you what they believe—and belief is what drives behavior.

We layer multiple audience intelligence sources to reach the people most likely to respond to your message, not just the people who fit a demographic profile. This means platform-native audiences, lookalike modeling, Claritas data, and Zenzi Values-Based Audiences—a proprietary audience targeting system built specifically around human values and motivations.

Zenzi Values-Based Audiences: Zenzi audiences are built on the same values framework that powers our strategic and creative work. Rather than targeting by age, income, or behavior alone, Zenzi segments audiences by the values that actually drive their decisions. This means we can target the specific values your brand needs to connect with. And because those audiences are built from the same values intelligence as your creative, the message and the audience are aligned before the campaign launches. Pluralytics validates the creative against those values; Zenzi ensures the right people see it. The result is a media investment that works harder from the first impression. This is Humantity™ applied at the channel level—values-based intelligence ensuring every dollar reaches the right audience with the right message.