Boosting traffic to Spine & Orthopedic Specialists Through Paid Search Advertising

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Spine & Orthopedic Specialists provides surgical and non-surgical treatment to patients experiencing back and spinal pain. While Drs. Kris Parchuri and Jason Sparks perform spinal fusion surgeries, when possible they advocate for a disc-replacement procedure that is typically a better long-term solution for patients.

The Challenge

The challenge was to increase the volume of new patients, targeting adults 30-80 years old in northeast Oklahoma who are experiencing neck, back, shoulder or knee pain and/or spinal disorders.

The Solution

Using paid search, our goal was to increase patient calls (tracking clicks on the website phone number) the number of “request appointment” for submissions.

The Results

For 2022, the paid search campaign alone drove 242 leads to the clinic (phone calls or lead forms from the website). The overall click-through rate (CTR) for 2022 was 6.5%, which is above the industry benchmark of 3.75%. For 2023, the campaign is on track to exceed 2022 performance, with performance through April 2023 including 116 conversions and a CTR of 6.84%. Best yet, the average cost per click decreased in April by 21.3% compared to the prior year.

Looking Ahead

In April 2023, we expanded the campaign to focus on victims of auto-accident injuries. We included more car accident-related AdGroups and further supported this effort with a custom landing page. We’re eager to see how the expanded reach can further enhance the campaign results.

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Tulsa

1717 South Boulder Avenue

Suite 601

Tulsa, OK 74119
Dallas

14175 Proton Road

Suite 100

Dallas, TX 75244
Contact US

918-938-7901

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