LOGO AND BRAND DEVELOPMENT
PRINT AND COLLATERAL
Our relationship with Jennie Stuart Health began with the development of a new brand campaign (print, outdoor, digital) focusing on the organization’s century-plus history of serving the people of Hopkinsville, Kentucky, and the surrounding area.
As part of the rebranding effort, we photographed real patients, physicians and staff for use in testimonial ads, collateral and other marketing materials. We felt that custom photography more effectively conveys the client’s real impact on the health and wellness of generations in this community. The true story of Jennie Stuart Health is found in the true stories of its patients and providers.