MARKETING STRATEGY | DIGITAL MARKETING | DIRECT MAIL | PRINT AND COLLATERAL | SOCIAL MEDIA MANAGEMENT
The list of banks that have been in business for more than a century is not very long. The list of locally owned Oklahoma banks with that kind of longevity is even shorter. So, we were honored when Oklahoma State Bank (OSB) sought our help in defining its brand and communicating more effectively with potential and current customers. Working with OSB’s senior-level team, we developed a comprehensive brand report to serve as a platform for future strategy and communications. Then our creative and account teams went to work developing print ads, digital marketing, testimonial videos, direct mail, lobby signage and more—all of it true to the fun, smart and approachable OSB brand.