Rebranding an Omaha arena’s concessions.

Baxter Arena in Omaha is the home of outstanding family entertainment and University of Nebraska at Omaha (UNO) athletics. As part of our concession–stand design process, we incorporated local flavor into each design with references to the year UNO was founded (1908) and the street where Baxter Arena is located (67th Street), along with original illustrations of iconic Omaha images.