Promoting a rural Kentucky healthcare system.

Our relationship with Jennie Stuart Health began when we were charged to redesign the brand framework for this community hospital, which has served the people of Hopkinsville, Kentucky, for more than a century. The goal was to provide a fresh, modern look reflecting the hospital’s commitment to the future while also referencing the experience of the caregivers and hospital. The new logo, tagline and brand platform have proven to elevate the hospital’s brand perception. As part of the rebranding effort, we photographed real patients, physicians and staff for use in testimonial ads, collateral and other marketing materials to maintain the community-focused nature of the brand.