Marketing innovative cleaning solutions.

In the highly competitive household cleaner and personal care industries, Norwex has a distinct advantage: its products are made with safe, all-natural ingredients. Wanting to convey that its brand stands for products that are good for people and the environment, the company asked AcrobatAnt and Aletheia to recommend a media strategy and creative that would help Norwex stand out and increase its market share. To attract and engage consumers, we developed a series of animated digital display banners, video social ads (Pinterest and Facebook) and carousel Facebook ads that are, like the Norwex brand, all very clean.