Rebranding a historic Oklahoma bank.
Having served Oklahomans for more than a century, Oklahoma State Bank (OSB) needed a new direction to more effectively reach consumers. Alongside OSB’s senior leadership, we developed a brand strategy that served as a platform for all communications and positioned the bank as simultaneously smart and approachable. From this platform, we created digital and print ads, testimonial videos, direct mail pieces, lobby signage and more—all of it deeply rooted in the brand’s strategy.