Rebranding a retail center.

When a struggling office/retail development changed ownership, it was time to rebrand and energize the property for growth. The new owners sought a major shift in perception—from old and stale to modern and cool. Through custom illustrations and bold colors, we created a brand identity that positions PostRock Plaza as the preeminent place to work, shop and eat. Then we activated that identity through a multichannel advertising campaign, signage and environmental design.