Marketing a luxury senior living community.

Established in 1944, Plymouth Place is the Chicago area’s premier retirement community, offering a continuum of care ranging from independent living to memory care. We developed a comprehensive marketing strategy to lead sales and recruitment efforts, guiding the venerable community in choosing the smartest, most cost-efficient tactics for its audience. A big part of the strategy was expanding Plymouth Place’s digital presence with regular email campaigns, online video, and website updates.