If you’ve played the slots in any Class II casino nationwide, chances are you played a game developed by Video Gaming Technologies, Inc. When VGT prepared to launch the new Fortune Series games, they turned to AcrobatAnt to develop a full go-to market strategy, which included an integrated marketing campaign and a dedicated microsite to build excitement for the game and build their consumer database for future communications. As a result of the campaign, we doubled VGT’s consumer database. We then partnered with VGT to launch its Buffalo Xtreme game, which included high-impact dimensional mailers to build buzz with casino operators, which helps ensure that games maintain prominent floor position. We also concepted and deployed in-casino promotions targeting casino patrons, including custom scratchers, patron photos opportunities and VGT-sponsored hot-seat promotions.