Tag Archive: Accenture’s Consumer Tech Trends for 2013

Three Consumer Tech Trends Affecting Healthcare Marketing

  The shift in marketing that is, and has been, evolving into a consumer-driven model is one that healthcare marketers need to take seriously.  What do consumer electronics and healthcare marketing have in common? Consumers. So when I was reading Accenture’s consumer tech trends for 2013, I immediately recognized three consumer trends that are most definitely affecting marketing to our healthcare consumers. 1. Consumers are dumping single function devices for multipurpose ones. Nothing is just a phone, television or camera anymore. The customer experiences that multi-functional devices deliver and functions they perform are constantly evolving and not being matched by single-functional devices.... Read More