Tag Archive: C.S. Mott Children’s Hospital National Poll on Children’s Health

Growing Physician Volume in Healthcare Marketing

  Targeting new families is an effective way to build volume for your pediatric physician base.  “New mover” lists are readily available for purchase and are a great way to introduce your brand/physician to a new audience in your market. Before you begin developing messaging for your direct mail piece, keep in mind what matters most to these healthcare consumers. According to the C.S. Mott Children’s Hospital National Poll on Children’s Health, 2013, Parents’ Opinions on important factors in selecting a doctor for their children are as follows: 92% – Accepts my health insurance 65% – Convenient office location 52%... Read More