Tag Archive: Chris Bevolo

Four Signs of Digital Readiness in Healthcare Marketing

  In 1962, Thomas Kuhn introduced the idea of “paradigm shift.” He argued that advancement is not evolutionary, but rather is a “series of peaceful interludes punctuated by intellectually violent revolutions”, and in those revolutions “one conceptual world view is replaced by another.” Marketing has evolved depending upon the different stages of economy. Before industrialization, marketing as a discipline wasn’t prominent except for the limited purpose of exchange or barter. It wasn’t until the Industrial Revolution that the concept of mass production came to be as a way to dispose of marketable surplus profitably from producer to consumer. Marketers outside of the healthcare arena argue that... Read More