Tag Archive: copywriting

Research first. Post second.

Anyone who writes social media was reminded of a good rule yesterday when DiGiorno Pizza used a hashtag that they shouldn’t have. And that rule is do your research before using a hashtag that may seem good for your brand, but turns out it isn’t.  Here is the tweet in question:         If you are not aware, the #WhyIStayed hashtag is used for domestic-violence victims to speak out and tell their stories, not for pizza companies to promote pizza. It’s unfortunate that the person who posted it did not research before posting. The person that posted the... Read More

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message. Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The image above is a best-use list of which medium is best for what messaging. AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East 15th Street Tulsa, OK 74120 918-938-7912

Back to Basics: Say This, Not That.

Have you ever heard of the abbreviation KISS (keep it simple stupid)? Because that should be the golden rule when you write. Keep the language simple and tailored to your audience. When a patient picks up a doctor’s rack card, he or she should be able to read every word on the card and understand it. If they can’t, then you aren’t sticking to the golden rule. We have a list of buzzwords or jargon that we try not to use when writing for our clients. But we’ve picked our favorite, or most hated, buzzwords to stop using. We also... Read More

Back to Basics: Seven tips that lead to great copywriting.

  However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica) when it comes to copywriting mistakes. Here are the top seven responses: Not including a call to action Including a call to action (CTA) on your advertisements seems like something you learn on the first day of school, but unfortunately it can happen.  CTAs do... Read More