Tag Archive: design

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

Back to Basics: When design makes you say, “What?”

What makes a design good? Maybe it’s how copy flows, or maybe how the designer pulls in a client’s colors and fonts. Or maybe it’s how the images and graphics look like they are in certain places on purpose and not just placed randomly. Maybe it’s all of the above. To illustrate what good design is compared to bad, we had one of our designers, Cayla, take some made up copy and turn it into two flyers. Here they are for your viewing pleasure. Bad Let’s start off with the bad one first, because it’s laughable (although that picture is... Read More