Tag Archive: Earned vs Paid Media in Healthcare Marketing

Why You Need to Focus on Earned and Owned Media in Your Healthcare Marketing

  “Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.” – Nielsen’s Global Trust in Advertising Survey In a Nielsen global survey, word-of-mouth, recommendations from friends and online consumer reviews are the most trusted forms of advertising. Althought ad spending in paid media is on the rise, consumer trust in these mediums continues to decline. “Although television advertising will remain a primary way marketers connect with audiences due to its unmatched reach compared to other media, consumers around the world continue to... Read More