To be patient-centric, healthcare providers and organizations must shift their perspective and create messages that resonate with a patient’s real issues and concerns. They must remember that a person’s health is a sensitive, emotional subject, and choosing medical services is not like deciding between brands of coffee at the store.

An AcrobatAnt client of more than 15 years, Salina Regional Health Center is a 393-bed hospital that, through affiliations with physicians’ clinics and medical facilities, provides a wide range of excellent medical care. As a healthcare marketing agency, AcrobatAnt has helped Salina Regional change local perceptions, instilling trust and confidence in its medical services among […]