Tag Archive: Healthcare consumer insights

Key Marketing Insights about Today’s Healthcare Consumer

Having a grasp on our audiences’ perceptions about the healthcare system gives us the opportunity to improve our path to quality healthcare.  Every year since 2008, the Deloitte Center for Health Solutions polls 4,000 adults in the U.S. about their behavior in and attitudes about healthcare. Those surveyed are asked about overall performance and personal use of the healthcare system, improvements needed and needs that are currently being unmet. I’m not going to distill the entire report for you, but I have extracted insights that I believe are important to our efforts in marketing healthcare to a consumer audience. Healthcare is deeply... Read More