Tag Archive: Logos

Take the mask off.

  There’s usually more to a logo than meets the eye. And we’re going to help reveal the meaning on some of the best designed and most well thought out logos out there. Each logo below has a hidden message. Enjoy the up-close-and-personal look at these world-renowned logos.     Most people probably already know about the hidden arrow in the FedEx logo, but did you know that when FedEx was presented with the logo, the agency chose not to tell the FedEx executives it was there. Luckily, one of the spotted it and it was chosen as the winning... Read More

Clean up your act this spring: Create a brand standard document.

  You may have one idea of how your brand should look. The person working next to you may have another. And the individual on the other side of you may see the brand completely differently. Creating a brand standard document does two things: Spells out to your internal audience the Dos and Don’ts of representing your brand Makes sure your external audience sees and hears a consistent message from your company When developing a brand standard guide, be sure to include: Approved fonts Approved PMS and hex colors Online guidelines for translating the brand into the digital space Logo... Read More