Tag Archive: marketing

Super Bust: Ads that fell flat

There are always a few people at every Super Bowl party that only come to watch the ads. Unfortunately for them, there wasn’t much to watch in between timeouts. Even though 30-second spots cost a whopping $5 million, there seemed to be more duds and misfires compared to years past. Granted, some companies still delivered when it counted, Doritos. But there were no dancing babies, not many talking animals and not a lot of LOL moments in the pack.  There was a puppy-monkey-baby, but that thing was by no means “cute”. It was scary. Instead of picking our what commercials... Read More

Insider Info: How the Ants celebrate the holidays

Everyone celebrates the holidays a little differently. Some families have certain traditions that others don’t partake in. For the Ant family, celebrating the holidays starts with our 12 days of Christmas. Now in its fourth year, the 12 days of Christmas signals the start of the holiday season and also the start of dressing up, taking pictures and sharing on social media for all to see. From hat day and pajama day, to twins day and throw back Thursday, the Ants put everything on display for their clients and followers. It’s a way to show people who normally aren’t around... Read More

10 Best Practices on How to Talk to Your Agency

When it comes to talking and dealing with your creative agency, there are a few tips that help get the most out of your partnership that you may not know, especially if you’ve never worked with an agency before. We polled our office and got some good feedback on how best to talk and deal with an agency. Hopefully these tips will help next time you and your agency hit the roadblock. (In no particular order) 1. Understanding the problem Allow us to do that. You may want to try and define the problem yourself, but including your agency in... Read More

Back to Basics: Seven tips that lead to great copywriting.

  However simple it may sound to you, copywriting is a hard task. But with time and practice, you can be a great writer. And deliver great ads. We’ve scoured the Internet and the agency to see what causes the most frustration for designers, account executives and our proofer (thanks for having our back, Jessica) when it comes to copywriting mistakes. Here are the top seven responses: Not including a call to action Including a call to action (CTA) on your advertisements seems like something you learn on the first day of school, but unfortunately it can happen.  CTAs do... Read More

Effective Social Media Tactics Part Four: Offseason Game Changers

  We have put together a four part series focusing on how to drive digital engagement for onsite events. You’ve presented the facts to your client and bosses, and shown that you can handle onsite events. What’s next? It’s time to start building a larger presence for next year’s event. The time in between events can be used to not only promote the event, but also build a bigger fan base and gain influence within the event’s community. One great way to do this is to promote the event throughout all social media channels. This will help you gain followers... Read More

Effective Social Media Tactics Part Three: Post Event to Do’s

  We have put together a four part series focusing on how to drive digital engagement for onsite events. After the event is over, the real work starts. From putting together reports to thanking everyone who attended, preparation for the next event starts with how you ended this one. Provide a good summary of the event One way to make sure attendees get the most out of the event is to put together a post-event summary that highlights the key points that were brought up by speakers and workshops at the event happened. This can be distributed through social media... Read More

Only Mad Men Like Advertising; Customers Want Content

Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need.    As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as we know it. It doesn’t matter whether you sell to businesses or consumers—a buyer is a consumer and vice versa; their behavior is what they’ve acquired in their retail experiences. A consumer’s brand experience begins online. Marketing’s dependence on mass promotional campaigns with goals of... Read More

Smart Moves for Getting Started with Content Marketing

  Smart marketers understand that today’s consumers have virtually shut off the traditional world of marketing and choose messaging that makes them stop, think and behave differently. It’s no wonder then, that content marketing are now a cornerstone of inbound marketing efforts in business and consumer marketing. So what do you need to get started? This is the first question of many that marketers ask themselves. For starters, a carefully planned strategy and well-coordinated implementation is required to be successful. In the content marketing efforts we manage for clients and ourselves, we’ve discovered six components that are imperative in getting... Read More

Content Marketing Is Not Social Media Marketing

  Marketers have always needed to find ways of conveying important information in useful and entertaining ways and social media is the communication workhorse that can effectively and efficiently do it. Social media didn’t create content marketing. Content marketing has been around as long as people have been selling services. What started as published content on the Web, progressed from text to rich content like videos, infographics, e-books, etc. Now that there is more content out there than anyone can reasonably find and consume, we’re applying personalization technology to filter the barrage of information coming at us from all angles... Read More

Content Marketing Is Just Old-School MarComm

Content has always been an important part of many marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master. That thing is called the internet, and it has transformed marketing communications into a completely new animal. Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Today’s content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. If you prefer a more formal definition, let’s use Content Marketing Institute’s version that... Read More