Tag Archive: Paul Keckley

Four Megatrends Affecting Healthcare Marketing

  “Never before has an industry faced such uncertainty as does the healthcare industry today.” – Paul Keckley, Executive Director of Deloitte Center for Health Solutions There is a new norm in healthcare and organizations who want to prosper will understand the key to survival is acceptance and change. As Executive Director Paul Keckley recently described via video, there are seven megatrends influencing healthcare right now. I’ve culled these down to the four that are affecting our efforts in healthcare marketing. 1. Demanding demographics. The U.S. demographics continue to change with the widening of ethnic groups in our communities, sizes of our... Read More