Tag Archive: SEO

Here’s the Big Picture: HTTPS

What does HTTPS stand for? Better yet, what does HTTP stand for? HTTP stands for Hypertext Transfer Protocol. And sure enough, HTTPS stands for Hypertext Transfer Protocol Secure. Starting July 2018, Google’s Chrome browser will indicate that all non-HTTPS sites are insecure. This prominent warning may cause some visitors to leave a site,  negatively impacting bounce rate, time on site and other quality metrics. Read on to gain a deeper understanding of HTTPS vs. HTTP or contact Ryan at AcrobatAnt for guidance regarding your site’s transition. How secure is secure though? According to Wikipedia’s article on HTTPS: “The principal motivation for... Read More

Raise your site’s SEO power from the inside out, and from the top down.

Evaluating your entire website from a Search engine optimization (SEO) standpoint can be daunting, but it is well worth the effort.  Assigning descriptive names for pages, images and graphics can improve your ranking. And because search engines crawl your site through navigation links, creating good ones helps shorten the path between consumers and your core information and your path to success. The keys to keywords. Adding keywords to your web copy is a great idea, but using key phases is an even better way to improve searches. Density of keywords adds power to searches, but arbitrarily repeating them is not... Read More