What does HTTPS stand for? Better yet, what does HTTP stand for?
HTTP stands for Hypertext Transfer Protocol. And sure enough, HTTPS stands for Hypertext Transfer Protocol Secure.
Starting July 2018, Google’s Chrome browser will indicate that all non-HTTPS sites are insecure. This prominent warning may cause some visitors to leave a site, negatively impacting bounce rate, time on site and other quality metrics. Read on to gain a deeper understanding of HTTPS vs. HTTP or contact Ryan at AcrobatAnt for guidance regarding your site’s transition.
How secure is secure though? According to Wikipedia’s article on HTTPS:
“The principal motivation for HTTPS is authentication of the accessed website and protection of the privacy and integrity of the exchanged data while in transit. It protects against man-in-the-middle attacks…In practice, this provides a reasonable assurance that one is communicating without interference by attackers with the website that one intended to communicate with, as opposed to an impostor.”
Google has long advocated for the use of HTTPS encryption for all sites, including giving a slight rankings boost to encrypted sites over unencrypted sites in their search algorithms. Marking all non-HTTPS sites as insecure in Chrome is the logical next step in Google’s ongoing efforts to make the web a more secure and safe platform for all of our data and information.
HTTPS is easier to setup than ever before, and it enables the best performance and security for your website or application. This is a great time to migrate, and AcrobatAnt is here to help you do it. Our Digital Services Director, Ryan Watkins-Hughes, will lead the charge in making sure your site is secure and efficient. We can show you how AcrobatAnt puts best practices into practice.
AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120