Millions of consumers see video content throughout the day via TV, smartphone or computer. But most of them, about 75%, are watching it on mute. If your video ad doesn’t have captions, your message is likely not getting across.
A new product called Dynamic Captions automatically adds captions to videos. Will it make a difference? Consider this:
- Most people (72%) are likely to watch a video on their phones if it already has captions
- More than half (53%) of 16- to 34-year-olds watch TV with captions enabled
- Dynamic captions deliver a 56% higher comprehension rate among viewers