Built on the globally validated Universal Values Framework, Pluralytics™ combines behavioral science, AI, and machine learning to identify the psychological values driving trust, affinity, advocacy, and conversion. It reads the signals in your creative before you spend a dollar to find out if it lands.
Pluralytics™ is a patented AI platform developed in partnership with Aletheia Marketing & Media. It analyzes any creative asset against audience values benchmarks, scoring the presence and intensity of Values Signals in your content and comparing that profile to what your specific audience actually responds to.
The result is a precise, measurable gap between what your creative is saying and what your audience needs to hear, with specific direction for closing it. Not instinct. Not focus groups. A data model built on the behavioral science of human values, validated by WARC in independent research with 5,016 US adults.
Want to understand how Pluralytics works, what the research shows, and how AcrobatAnt applies it across strategy, messaging, creative, and media placement? Download our overview.
Conduct values-based research to identify the specific mix of values that your target audience responds to. That becomes the benchmark against which every piece of creative is measured.
Pluralytics analyzes copy, imagery, tone, and visual composition, producing a ValuesVoice Index score for each Values Signal.
Specific signal adjustments become creative direction. Results are tested in market, benchmarks are refined, and performance patterns compound, creating a smarter creative system with every execution.
Pluralytics™ is not theoretical. It has been independently validated in one of the largest values-based marketing studies ever conducted, and it has been put to work for real brands with measurable results.
In a 2025 study by WARC, LIONS Advisory, and Aletheia across 5,016 US adults, values-aligned creative produced a +23 point uplift in ad preference over misaligned creative. Adding values to demographic targeting improved targeting predictability by 75 to 193 percent, depending on ValuesType.
The effect held across every category tested — Financial Services, QSR, and CPG — without exception.
Uplift in ad preference. Values-aligned vs. misaligned creative. 5,016 US adults.
WARC × Aletheia 2025Improvement in targeting predictability when values are added to demographic targeting, depending on ValuesType.
WARC × Aletheia 2025The effect held across Financial Services, QSR, and CPG — every category tested — without exception.
WARC × Aletheia 2025Without Pluralytics, the work looks right and feels on-brand. But whether it aligns to the psychological drivers of the target audience is unknown and unknowable without measurement.
With Pluralytics in the loop, the gap between brand standards and audience values becomes visible and fixable before spend is committed. That is the difference between good creative and creative that performs.
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