Tag Archive: Healthcare marketing

AcrobatAnt Recognized for Excellence in Cardiovascular Advertising

AcrobatAnt was honored to receive a gold and silver award in the 2018 CardioVascular Advertising (CVA) Awards competition. The annual CVA Awards recognize the nation’s best cardiac and vascular services advertising. AcrobatAnt was awarded for two pieces developed for longtime client Mountain States Health Alliance (now Ballad Health). According to the American Heart Association, cardiovascular disease is the leading global cause of death, accounting for more than 17.3 million deaths per year, a number that is expected to grow to more than 23.6 million by 2030. “As healthcare marketing professionals, it is crucial to educate our communities about the services... Read More

A Plan for Prioritizing Physician Marketing Dollars

When it comes to marketing your employed physicians and practices, having an established plan for budget allocation can help set expectations upfront. It is a rarity in healthcare marketing when we feel we have ample budget and resources allocated to achieve our marketing and communication goals. The reality for most of us is very tight budgets, limited resources and high expectations. One of the biggest challenges we face is combing through the various needs and prioritizing marketing efforts based on available marketing dollars. This is a daunting task once you start thinking about all of the areas that have... Read More