Categories for Digital

Get More Insight Out of Google Analytics Acquisition Reports

Google Analytics is a great way to understand your website traffic, usage and behavior. But, you may be not utilizing Analytics to its full potential. Here are some tips to start using today—no advanced analytics training required—thanks to your favorite Certified Google Partner, AcrobatAnt. Acquisition Reports > Source/Medium Most analytics users are familiar with the source/medium acquisition report. This is a great way to easily see which website or marketing tactics drove the most users to your website. Even if you see which sources/mediums drove the most users, this doesn’t necessarily mean that this tactic drove the best traffic. Traffic should... Read More

Kanban to the Rescue

Use Trello to organize anything and everything. Trello is a simple but powerful visual tool for organizing, managing, and tracking team or individual tasks. At AcrobatAnt, our favorite setup for using Trello is known as a Kanban board. Originally developed at Toyota to improve manufacturing efficiency, Kanban boards are commonly used today in agile software development. Kanban boards are made up of lists of cards. Each individual task is assigned to a card and then pulled from left to right between lists as work progresses from an outstanding task to completed item. The simplest Kanban boards we’ve seen include lists for To Do, Doing and Done. Most of... Read More

IP Targeting—Leveraging Your List

We have all heard the expression “right person, right message, right time” when it comes to developing effective marketing strategies. With great lists and on-target messaging, direct mail can still be a viable tactic to include in your communications mix. Because direct mail falls short when it comes to message frequency, including it as part of a multi-tactic plan is needed to be effective. Unfortunately, other mass media tactics often fall short when it comes to being able to precisely target messaging to an audience. Most companies spend valuable time and money to ensure that their direct mail audience list... Read More

Ants Get LinkedIn at Talent Connect

  AcrobatAnt Account Supervisors Angela Harless and Audrey Chambers attended the recent LinkedIn Talent Connect 2017 conference in Nashville, Tennessee. In today’s business world, recruiting, branding and marketing continue to converge into a single unified strategy to reach business goals. The theme of this conference, “Where Instincts and Insights Meet,” was reinforced through many excellent keynote presentations and breakout sessions. Here are our Top Ten takeaways: 1) 76 percent of candidates want to know the recruiter before applying because they: Feel they can get a leg-up on the hiring process Can get an inside view of the company Can better... Read More

Adaptive Content

“Adaptive content” picked up steam as a buzzword a couple years ago. It’s one of those phrases that’s a little vague and hard-to-define, but once you pin it down, the concept is important to consider. Content specialist Noz Urbina defines adaptive content as “a content strategy technique designed to support meaningful, personalized interactions across all channels. It is content that is conceived, planned and developed around the customers: their context, their mood, their goals.” Basically, it’s personalization—but adaptive content must go far beyond just slapping a customer’s name on an email or letter. It has the specific aim of making... Read More

Mobile Usage Facts

With smartphone use on the rise, knowing exactly how mobile users interact with websites compared to their desktop counterparts can be a huge advantage in structuring the online side of your business. Here’s a quick guide to user trends that can help you maximize your internet exposure. Mobile user activity usually peaks during morning (6 a.m. to 9 a.m.) and evenings (6 p.m. to 11 p.m.), while desktop users are mostly online during working hours(9 a.m. to 6 p.m.). Mobile users are generally on the hunt for specific information, while time consuming activities or aimless browsing are usually reserved for... Read More

Social Media Spotlight: Keebler

Branded Twitter accounts are a tricky business. Everything and everyone has Twitter these days, and it can be difficult for brands to get noticed amongst the sea of content and attract followers who are actually interested in seeing branded posts. Many perceive branded accounts as irrelevant, inauthentic or uninteresting. The folks at Keebler took both these considerations into account and decided not to waste time pretending to be social media savvy. Their “Ernie Keebler” account is essentially a chronicle of the lovable old elf’s attempts to master the ins and outs of the worldwide web. Ernie’s Twitter bio sets the... Read More

Facebook Rolls Out Mid-Roll Ads

Facebook has unveiled a new strategy for its advertisers—mid-roll ads. The social media giant began testing mid-roll ads in late February. They now offer the opportunity for advertisers to deliver these five- to 15-second video ads, called in-stream video, within live and non-live videos posted to Facebook. In-stream video uses audience-based targeting, meaning that viewers of the same video may see different mid-roll ads depending on their interests. Advertisers can choose to exclude their ads from certain categories of videos (such as tragedy and conflict, debatable social issues, mature, etc.) in order to avoid any awkward clashes between video and... Read More

Content Remains King

Content. The little seven letter word that everyone is talking about. And you should be, too. In this age of marketing, content is paramount. What is content? Content is anything you put out that people engage with. Articles, blogs, social posts, radio, TV, online advertising, anything and everything. When you begin to think about a new campaign, you have to think about the new campaign as an ecosystem. This ecosystem contains all the ways you plan to reach potential customers or clients. As the marketer, you must have a strong content ecosystem. Today’s content ecosystems look vastly different than content... Read More

Mobile is key.

You’ve probably heard it before time and time again, mobile advertising is the hot trend right now. But mobile is more than a trend, it is here to stay. This year looks to be a breakout year for mobile advertising and for a good reason. “Consumers today are addicted to instant gratification and ads need to serve up not only what they’re trying to sell, but the benefits as well,” said Tamara Green, AcrobatAnt Media Director. As mobile advertising has matured, so have the data companies. From precise geo-location data to more refined demographics, consumer data collected through mobile advertising... Read More