Categories for Digital

User Experience: What is it good for?

Since the advent of the Internet, people have always put their personal style into the websites they build. Now more than ever, user experience and how a user will interact with a website is in the forefront of designers’ minds. And recently, that also means taking into consideration how a website performs. Specifically how long it takes to load a page. In a recent study, data showed that if a page takes longer than three seconds to load, nearly 40 percent of users will leave the site. Let that sink in a minute. Your website has less than three seconds... Read More

Three Ways to Boost Your Email Open Rates

  If your business is spending time and resources to develop emails for current or prospective clients, take note of these three tips to boost your open rates. 1. Segment your list.  There are many ways to segment, and the benefits of segmenting your list at different stages of the email cycle are endless. If you have demographics or other insights to segment your list from the beginning—do it. It can be as simple as changing the primary photo used to better resonate with the target of the email or vary the content of the email completely based on the... Read More

Back to Basics: Pick the right medium.

Marshall McLuhan famously said, “The medium is the message.” But what exactly did he mean? Well, we won’t get into that today; however, the quote lends itself to advertising quite well. Because the medium you end up using dictates your message. Whether you are using billboards, radio, television, print or online, each one is good for different types of messages. The image above is a best-use list of which medium is best for what messaging. AcrobatAnt Marketing & Advertising AcrobatAnt.com 1336 East 15th Street Tulsa, OK 74120 918-938-7912

Only Mad Men Like Advertising; Customers Want Content

Marketers who are driving growth and building stronger brand connections with their audiences are doing so by providing value outside of a purchasing need.    As we’ve discussed in our last few blog posts on content marketing, consumers have crept into the driver’s seat and have virtually shut off the world of traditional marketing as we know it. It doesn’t matter whether you sell to businesses or consumers—a buyer is a consumer and vice versa; their behavior is what they’ve acquired in their retail experiences. A consumer’s brand experience begins online. Marketing’s dependence on mass promotional campaigns with goals of... Read More

Content Marketing Is Not Social Media Marketing

  Marketers have always needed to find ways of conveying important information in useful and entertaining ways and social media is the communication workhorse that can effectively and efficiently do it. Social media didn’t create content marketing. Content marketing has been around as long as people have been selling services. What started as published content on the Web, progressed from text to rich content like videos, infographics, e-books, etc. Now that there is more content out there than anyone can reasonably find and consume, we’re applying personalization technology to filter the barrage of information coming at us from all angles... Read More

Content Marketing Is Just Old-School MarComm

Content has always been an important part of many marketing plans, but somewhere along the line, something changed old-school marketing into the data-driven digital beast we are all clamoring to master. That thing is called the internet, and it has transformed marketing communications into a completely new animal. Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Today’s content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. If you prefer a more formal definition, let’s use Content Marketing Institute’s version that... Read More

What are you willing to pay to reach those hard-to-herd millennials?

Traditional media may not be able to reach the younger generation you’re trying to engage, but online radio (Pandora, Spotify) and smart TV (Roku, AppleTV, Xbox, Hulu, Amazon basic, etc.) are strategic ways to supplement traditional spending with online spending. These tactics can be highly targeted, effective with high click through rates (CTRs) and you can tie them back to ROI with good reporting. Is the investment is worth the engagement? That depends on client’s goals. Keep in mind: Cover traditional media first—online, radio and smart TV are designed to supplement local media These elements can provide a direct link to your website/webpage... Read More

Raise your site’s SEO power from the inside out, and from the top down.

Evaluating your entire website from a Search engine optimization (SEO) standpoint can be daunting, but it is well worth the effort.  Assigning descriptive names for pages, images and graphics can improve your ranking. And because search engines crawl your site through navigation links, creating good ones helps shorten the path between consumers and your core information and your path to success. The keys to keywords. Adding keywords to your web copy is a great idea, but using key phases is an even better way to improve searches. Density of keywords adds power to searches, but arbitrarily repeating them is not... Read More

It’s all about the user experience.

If your users aren’t engaged and keep having to fight with your website design, it’s time for an update. Over at Extension Engine, they’ve identified seven Web design trends for 2014 that put the user first. From throwing out the old (skeuomorphism) to ringing in the new (parallax scrolling), we’re proud to say that we’re ahead of the curve. For example, parallax scrolling allows large amounts of information to be displayed on one page while still looking fresh and being easy to read. Not sure what that means? Check out our healthcare microsite for an example: http://new.acrobatant.co/ Other tips include... Read More

Getting the response you want.

Keeping your website up to date will keep people coming back day after day, but how responsive is your site? By using responsive design on your website, you can ensure that no matter what size screen your site is being viewed on, people will be able to see all of your content. Responsive design is an important element to consider when deciding on how your website will look, feel and function. Forget designing mobile specific websites. Just implement a responsive design so you can have one cohesive site that everyone will recognize. Having one dedicated site that is designed responsively... Read More