Why Search Engine Marketing (SEM)?
The first thing someone does when they need something is get online and search for that product or service. We all do it. Investing in paid search will guarantee that your business information will appear at the right time, in the right place when consumers are actively looking for information.
SEM targets an audience that is already interested in what you have to offer and allows your business to be present when those users are trying to satisfy a need. Utilizing Google Ads, we bid on search keywords relevant to your brand/product/service.
Benefits of SEM:
- Captures the low-hanging fruit – With Search Marketing, you are reaching people that are already actively looking for information on a product or service, or where to purchase said item. They are in the market now.
- First-page search results – If, organically, you are having difficulty showing up on the first-page bid results, Google Ads campaigns can be structured so that the bidding allows your ads to always show on the first page Search results or even at the top of the first page. The costs can be higher, but this strategy can be helpful when launching an aggressive or short campaign.
- Immediate results – Once our campaign is set up, impressions/clicks are usually seen within the first hour and we can track performance with only a minimal lag (final reporting on most metrics can be seen in as little as 24 hours).
- Test – With Google Ads, it is simple to test various copy points within our running ads to see which messaging users are engaging with / which call-to-action (CTA) is performing and which is not.
We at AcrobatAnt are certified experts in Search and a Google Certified Partner. Utilizing SEM correctly will ensure that you reap all of the above benefits. Having the right partner for your SEM efforts will help you do that.
AcrobatAnt is a Google Partner, which means that we have staff members who are certified on Google Ads best practices. Google ensures that our team stays up-to-date with extensive yearly exams and on-going learning (all this just to maintain our certification) –and, our earned Partner status means we often have first access to new features. It also means that Google acknowledges we exhibit best practices on all of our Google/client accounts and all of our accounts have seen good growth and performance.
And what we know, we share with you. We provide comprehensive monthly reporting, and robust quarterly reporting to help you keep up to date with your account’s performance. Reporting can also be available on demand at any time. Just ask, we are happy to provide and discuss.
AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120