Is your message getting through loud and clear?

Millions of consumers see video content throughout the day via TV, smartphone or computer. But most of them, about 75%, are watching it on mute. If your video ad doesn’t have captions, your message is likely not getting across.  

A new product called Dynamic Captions automatically adds captions to videos. Will it make a difference? Consider this:

• Most people (72%) are likely to watch a video on their phones if it already has captions
• More than half (53%) of 16- to 34-year-olds watch TV with captions enabled
• Dynamic captions deliver a 56% higher comprehension rate among viewers