Agreements represent AcrobatAnt’s commitment to serving Oklahoma-based companies
AcrobatAnt inked a deal with Reasor’s to lead the grocery chain’s digital strategy and digital media program, and expanded its long-term relationship with Mazzio’s to be the restaurant chain’s agency of record across all media channels.
Having served as Mazzio’s creative agency since 2009, AcrobatAnt now leads all Mazzio’s marketing initiatives, including broadcast, out-of-home media, digital and paid social media. This new agreement will provide new efficiencies in the development and deployment of marketing campaigns. Centralizing campaign development and media will allow for improved reporting and accountability to ensure an ideal return-of-ad spend for the 60-year-old restaurant brand, which includes more than 140 corporate and franchise-owned restaurants in an eight-state market area, as well as MazziosGO! and Oliveto Italian Bistro.
The new engagement with Reasor’s includes upgrades to Reasors.com, to be released later this summer, and comprehensive digital media strategy and media placement services. The research, measurement and analysis tools available will allow for a more effective use of digital advertising dollars as efforts are optimized based on return on the total ad spend, in-store visitors and in-store and online sales.
“AcrobatAnt is honored to work with long-standing and reputable brands such as Mazzio’s and Reasor’s,” said Angela Harless, CEO of AcrobatAnt. “We’re excited to partner with both organizations to help them reach their business goals, and we are committed to their long-term success.”
In January 2021, AcrobatAnt partnered with Dallas-based Aletheia Marketing & Media to expand its media services. The partnership provides AcrobatAnt with added capabilities to conduct robust research and deliver consumer insights that result in more effective media strategies. The collective media-buying power resulting from this partnership leads to the best pricing available for AcrobatAnt clients and direct access to in-depth digital platforms typically reserved for larger agencies. These platforms also allow for better integration of first-party client data to achieve desired results quickly.
“We are excited to have all of the digital media placements managed in-house because it allows us to provide a more unified approach for our clients,” says Chris Schembri, Partner at AcrobatAnt and CEO of Aletheia Marketing and Media. “We don’t believe in a one-size-fits-all solution, so the ability to utilize different data sources, ad exchange networks and optimization strategies based on each client and campaign—combined with high-quality creative—improves optimization and performance.”
“As an Oklahoma-based business, it was important to find a local partner that understands our business and communities, while also bringing large-scale agency media solutions,” said David Peterson, Vice President of Retail Operations for Reasor’s. “With the tools available through AcrobatAnt, we’re confident that we will gain new insights regarding our digital media spend, improving our connection with customers.
AcrobatAnt also works with Oklahoma-based CommunityCare and Premier Steel, and recently partnered with communications firm Kanati Strategies to launch a new tourism campaign for Visit Claremore. Other clients served by AcrobatAnt and Aletheia Marketing & Media include Norwex, Huntington Learning Center, Colorado Credit Union and Salina Regional Health Center.
About AcrobatAnt
AcrobatAnt guides brands to growth. As a full-service advertising agency with offices in Tulsa, Oklahoma and Dallas, Texas, AcrobatAnt provides award-winning creative solutions and strategic brand and planning services that get results for clients. Agency services include brand and market research, website design and development, graphic design, social media management, and both traditional and digital media planning, buying and analysis. With all services, AcrobatAnt develops creatively simple ideas that work while serving clients thoughtfully well.