Director of Website Development
Describe your role and its importance to our clients.
As Director of Website Development, my role consists of using several different disciplines to make sure that our client’s web-related efforts are performing to the best of their ability. This usually starts with applying my UX (user experience) knowledge to ensure the best possible journey for the end-user, followed by using modern web technologies with a mobile-first approach to ensure that the site not only looks and feels great but is also ADA-compliant.
How has previous career and/or academic experience prepared you for your work here?
My previous career experience taught me the “how and why” of my position. Any web developer knows how to code; a great web developer knows why code should be a certain way. These days, there are so many things to keep in mind during development, such as accessibility, mobile responsiveness, and semantic markup. Knowing when, why and how to tackle these issues is something that only experience can teach.
Why did you get into this wacky business?
I tried going the corporate route, with some success, but as a creative developer, the monotony really got to me. I love the advertising business because I get to work with such a variety of clients. I’ve done work for massive event arenas, quirky coastal town tourism boards, and technical colleges—sometimes all in the same afternoon.
What inspires you?
Since I spend 75% of my day staring at a computer screen, I’m most inspired when I get up and move. Taking a walk around the block, being outside, playing with my kids—just reconnecting with the world at large leads to inspiration. I recently started running—I just completed my first 5K—and I’ve found that pushing myself to do things I didn’t think I could do is inspiring (in a very self-absorbed kind of way).
What creative (or other) projects do you pursue outside of agency work?
I really enjoy painting miniatures as elaborately as possible for a bunch of tabletop games I play. I love cooking as a creative outlet, and I’m also an extremely amateur woodworker, mediocre musician, and D&D Dungeon Master (hey, that counts as creative).
Give us five fun facts about Brent Jackson:
AcrobatAnt Marketing & Advertising
1336 East 15th Street
Tulsa, OK 74120