Ant Q&A: Philip Baker

Why did you get into this wacky business?

It was chance. I got a job creating wax and paste Yellow Pages ads. That was right about when the Mac first came out. I loved the computer and I loved art. I didn’t mean to start a career; I was only having fun.

How would you describe your job?

My job today is more fun and rewarding than I can recall. I get to solve problems through creative expression with people who share the same enthusiasm.

How has previous career and/or academic experience prepared you for your work here?

I’ve been fortunate to work in just about every aspect of the ad business, from art direction and design to strategy, broadcast production and emerging medias. A love of science helps with the technical aspects. And I love sharing ideas, which helps with the sales aspect.

What would you be doing if you weren’t in the advertising world?

If I wasn’t making ads, I’d write, saw wood, and research AI, blockchain technology and other emerging and interesting things like invisible (to us) wearables. And read. And eat. And travel.

What do you like about working at AcrobatAnt? How is it different than other agencies where you’ve worked?

I have not seen real kindness and honest collaboration like this. The people at AcrobatAnt have been welcoming, friendly, and clearly they’re exceptionally talented. I intend to soak up as much as I can and share my experiences with the team.