A Tale of Two Recruitment Events

The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get some leads.

If you would like to discuss how AcrobatAnt can help you reach your recruitment goals, contact [email protected] or call 918-938-7901.

ALLIED HEALTH RECRUITMENT EVENT

Approach

Held at an open area within the hospital. Wayfinding signs directed event-goers to the second floor where department managers greeted attendees and conducted on-site interviews.

Tactics

Job title-targeted emails

LinkedIn (organic and paid)

Digital display

Digital radio (Spotify)

Print

Results

Results were measured using Google Analytics, calls to tracking phone numbers for RSVPs, and asking attendees how they heard about the event.

Hires: 5-8

(Some still in interview process)

 

NURSE RECRUITMENT EVENT

Approach

Held at a local country club to attract nurses from a larger radius. Each hospital department manager had their own table to showcase while nurses mingled during the event.

Tactics

Direct Mail

Job title-targeted email

Email to nursing students, former applicants and contacts

Digital display

Digital radio (Spotify)

LinkedIn (organic and paid)

Print

Local nursing publication (digital and print)

 

Results

Results were measured using Google Analytics, calls to tracking phone numbers for RSVPs, and asking attendees how they heard about the event.

Hires: 10-12

(Some still in interview process)

 

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AcrobatAnt Marketing & Advertising
AcrobatAnt.com
1336 East 15th Street
Tulsa, OK 74120
918-938-7912

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