In the competitive landscape of senior living marketing, it’s crucial to develop a comprehensive strategy that effectively targets both the senior potential resident and their key influencer, often their adult child. By combining personalized messaging, creative follow-ups, and leveraging key sales performance statistics, senior living communities can build strong relationships, nurture leads, and optimize their […]

When it comes to marketing senior living communities, it’s crucial to recognize that the decision-making process often involves both the senior themselves and their key influencer, typically their adult child. To effectively reach and engage this dual audience, a comprehensive marketing strategy is essential. In this blog post, we will explore key considerations and strategies […]

In today’s digital landscape, social media has become a powerful tool for senior living communities to connect with their target audience and build a compelling brand presence. Beyond traditional marketing, social media offers a unique opportunity to showcase the authentic experiences and vibrant lifestyles within these communities. This blog post will explore effective strategies that […]

All organizations need to utilize a combination of brand marketing and performance marketing. These two marketing approaches work synergistically to ensure long-term brand positioning (and loyalty) goals are supported while capturing lower funnel conversions with the short-term, measurable marketing tactics. One of my favorite quotes illustrates the need to balance of both types of marketing: […]

A health system represents a different selling process. While digital targeting has opened many new avenues of finding potential patients where they need your services, building long-term growth and revenue requires health systems—more than any other type of brand—to place a strong focus on building brand equity within their communities. Brand equity is what will […]

In a recent white paper from NRC Health, researchers point out that patient satisfaction does not predict patient loyalty: 78% of patients are happy with care, but 80% would switch for convenience alone. While hospitals and health systems can analyze retention and churn rates for patients over time, this data, especially for healthcare, is misleading […]