The number-one priority of a senior living community is to keep its residents happy by addressing their physical, emotional and social needs as thoroughly as possible. Whether it’s a community for the active 55-and-over set or a continuing care retirement community offering everything from independent living to skilled nursing and memory care, the resident should […]

Today’s seniors are more comfortable with technology and social media. Knowing how the aging audience is adapting to technology will help your sales and marketing teams make deeper connections with prospects by building relationships, reaching them where they’re consuming media, and offering messaging and programs that resonate with their desires.

Marketing senior living communities is a unique challenge—a cross between housing and healthcare services. To be successful, it’s essential to target not only the seniors themselves but also their adult children—often the eldest daughter—who frequently play a pivotal role in the decision-making process. In this blog, we will delve into the world of marketing to […]

With the crisp autumn days upon us, we know that senior living sales leads tend to slow down in Q4. Families don’t want to move during the holidays and many will put off the decision until after New Year’s Day. But this holiday season is a huge opportunity for senior living marketers to make an […]

In the competitive landscape of senior living marketing, it’s crucial to develop a comprehensive strategy that effectively targets both the senior potential resident and their key influencer, often their adult child. By combining personalized messaging, creative follow-ups, and leveraging key sales performance statistics, senior living communities can build strong relationships, nurture leads, and optimize their […]

When it comes to marketing senior living communities, it’s crucial to recognize that the decision-making process often involves both the senior themselves and their key influencer, typically their adult child. To effectively reach and engage this dual audience, a comprehensive marketing strategy is essential. In this blog post, we will explore key considerations and strategies […]

In today’s digital landscape, social media has become a powerful tool for senior living communities to connect with their target audience and build a compelling brand presence. Beyond traditional marketing, social media offers a unique opportunity to showcase the authentic experiences and vibrant lifestyles within these communities. This blog post will explore effective strategies that […]

Performance marketing—or advertising strategies with a focus on measurable outcomes and the ability to demonstrate performance—is becoming increasingly popular. While performance marketing is vital to lower funnel conversions and allows for real-time optimizations and budget allocations between channels, focusing solely on performance marketing is likely reducing your overall marketing effectiveness. This is especially true when […]