When most people think of branding, they picture a logo. While a logo might be the face of your brand, it’s not the heartbeat. The brands that truly work are those built on something much deeper: story, experience, and emotion. At AcrobatAnt, we believe brand development goes beyond color palettes, typefaces and catchy headlines. While […]
Every buying decision starts with a question: What’s in it for me? In 2025, the answer goes deeper than saving time or money. Today’s customers are looking for products that provide real benefits and align with their core values. Brands that understand this shift and market accordingly are the ones that will stand out in […]
In today’s digital landscape, businesses have countless ways to reach their audience—from social media to your brand’s website. However, one marketing channel continues to outperform the rest in terms of return on investment (ROI): email marketing. This valuable direct line of communication to your users lets you send promotions, thought-provoking articles, or just a simple […]
The digital landscape is constantly evolving, and web design trends are no exception. As we settle into 2025, designers and developers alike are embracing new technologies and innovative approaches to enhance user experience, engagement, and accessibility. Here are some emerging web design trends that will define the next year of web development: 1. AI-Powered Personalization […]
AcrobatAnt Account Director Media buying and planning may not be the “showiest” part of marketing, but it is one of the most important functions that any agency, marketer, or business can do. After all, media buying and planning is what connects your brand, products, and services to your desired audience. If not for media, a […]
Business owners, marketing professionals, and key decision-makers are always looking for ways to optimize operations, drive sales, and power growth. Producing high-quality, strategic creative marketing is essential to achieving these goals. The question is: What is the best way to do it? Creative marketing is an art and a science. Without effective, creative marketing, you […]
The number-one priority of a senior living community is to keep its residents happy by addressing their physical, emotional and social needs as thoroughly as possible. Whether it’s a community for the active 55-and-over set or a continuing care retirement community offering everything from independent living to skilled nursing and memory care, the resident should […]
Like other service industries, healthcare has evolved into a consumer-driven market in part because of technology and easy access to information. Most people needing healthcare services these days are not passively waiting for providers to attract their attention through traditional and digital advertising channels. Instead, they’re taking a more active role in their healthcare journey: […]
A brand refresh shows your customers and potential customers that you care enough to look and be your very best. That means you care about them. And that, ultimately, is good for your bottom line.
An AcrobatAnt client of more than 15 years, Salina Regional Health Center is a 393-bed hospital that, through affiliations with physicians’ clinics and medical facilities, provides a wide range of excellent medical care. As a healthcare marketing agency, AcrobatAnt has helped Salina Regional change local perceptions, instilling trust and confidence in its medical services among […]