When it comes to digital marketing, the real question isn’t which channel is best but when each channel is best. Programmatic display, paid social, and paid search all serve unique roles in the customer journey. Understanding their strengths, weaknesses, and ideal use cases can help brands build smarter, more efficient campaigns. Awareness: Display & Social […]
By: Caden Coleman The landscape of paid social media is undergoing a significant transformation as we move through 2025. Businesses must stay abreast of emerging trends to maintain a competitive edge. Key developments include the rise of AI-driven ad campaigns, the growing importance of user-generated content (UGC), and a shift toward more private and ephemeral […]
In today’s digital landscape, businesses have countless ways to reach their audience—from social media to your brand’s website. However, one marketing channel continues to outperform the rest in terms of return on investment (ROI): email marketing. This valuable direct line of communication to your users lets you send promotions, thought-provoking articles, or just a simple […]
Perillo Tours celebrates its 80th anniversary by bringing “Mr. Italy” back to TV with AI technology. The touching commercial features a conversation between Steve Perillo and his late father, Mario, blending archival footage and deep learning models. Produced by AcrobatAnt and 1577 Productions, this 30-second spot honors the brand’s history while introducing “Mr. Italy” to […]
The digital landscape is constantly evolving, and web design trends are no exception. As we settle into 2025, designers and developers alike are embracing new technologies and innovative approaches to enhance user experience, engagement, and accessibility. Here are some emerging web design trends that will define the next year of web development: 1. AI-Powered Personalization […]
Social Media Coordinator After graduating with a PR/advertising degree in May 2024, Jana launched her professional career at AcrobatAnt. In addition to supporting our busy account team, our musical, artistic social media coordinator creates social media content, assists on photo shoots, and pitches in on other creative endeavors. Five fun facts about Jana: I have […]
AcrobatAnt Account Director Meet David Burney, a veteran of the Tulsa advertising scene whose extensive talent and experience give our creative department a huge shot in the arm. For David, aka “Dave,” joining the AcrobatAnt team is a reunion with Bryan and Matt, his former colleagues in the thrilling corporate world. Welcome to the Colony, […]
by Brent Jackson AcrobatAnt Director of Website Development People often say that first impressions are the most important. That saying is just as true in today’s digital age, where a website is often the first interaction a business has with its customers. In fact, according to Linearity.io, 88% of online consumers are less likely to return […]
AcrobatAnt Account Director Meet Christy Wills, a veteran account director with more than twenty years’ experience in digital marketing, process implementation, brand management, and project management, plus seven years’ experience in extremely-active-little-boy management. How has previous career and/or academic experience prepared you for your work here? From managing casino marketing campaigns in Vegas to leading […]
AcrobatAnt Account Director Meet AcrobatAnt Account Director Corinna Hollie, a passionate team leader with more than ten years’ experience in account management and account direction. Her career began in the insurance world, where she learned to develop strong customer relationships—a skill she applies exceptionally well in serving our clients today. Give us three to five […]