October 2025 In 2025, search has shifted. It’s no longer just about keywords or backlinks. It’s about meaning. The rise of AI Overviews, generative search, and zero-click behavior has fundamentally changed how people find — and trust — information online. Whether someone’s asking Google, Bing Copilot, or even a tool like Perplexity AI, the content […]
Every buying decision starts with a question: What’s in it for me? In 2025, the answer goes deeper than saving time or money. Today’s customers are looking for products that provide real benefits and align with their core values. Brands that understand this shift and market accordingly are the ones that will stand out in […]
In the competitive travel and tourism industry, visibility isn’t enough. Brands need strategies that convert inspiration into action. Too often, hotels, resorts, and destinations rely on organic social media to “get the word out.” But with today’s algorithm-driven feeds, organic reach is limited, and even the best creative can go unseen without paid support. At […]
When it comes to digital marketing, the real question isn’t which channel is best but when each channel is best. Programmatic display, paid social, and paid search all serve unique roles in the customer journey. Understanding their strengths, weaknesses, and ideal use cases can help brands build smarter, more efficient campaigns. Awareness: Display & Social […]
By: Caden Coleman The landscape of paid social media is undergoing a significant transformation as we move through 2025. Businesses must stay abreast of emerging trends to maintain a competitive edge. Key developments include the rise of AI-driven ad campaigns, the growing importance of user-generated content (UGC), and a shift toward more private and ephemeral […]
In today’s digital landscape, businesses have countless ways to reach their audience—from social media to your brand’s website. However, one marketing channel continues to outperform the rest in terms of return on investment (ROI): email marketing. This valuable direct line of communication to your users lets you send promotions, thought-provoking articles, or just a simple […]
by Brent Jackson AcrobatAnt Director of Website Development People often say that first impressions are the most important. That saying is just as true in today’s digital age, where a website is often the first interaction a business has with its customers. In fact, according to Linearity.io, 88% of online consumers are less likely to return […]
Today’s seniors are more comfortable with technology and social media. Knowing how the aging audience is adapting to technology will help your sales and marketing teams make deeper connections with prospects by building relationships, reaching them where they’re consuming media, and offering messaging and programs that resonate with their desires.
If you’re not already using email marketing, I encourage you to give it a try. It’s a great way to connect with your customers and grow your business. Email marketing is: Want help setting up an email campaign or auto responder/drip email series? AcrobatAnt can help. Contact us at [email protected] or call Angela at 918-695-2273.
Here are a few tips for improving your email deliverability: Use a reputable email marketing service provider. A good email marketing service provider will have a good reputation with email providers and will help your messages avoid being marked as spam. Segment your email list. Sending emails to a targeted audience will improve your open […]