Today’s seniors are more comfortable with technology and social media. Knowing how the aging audience is adapting to technology will help your sales and marketing teams make deeper connections with prospects by building relationships, reaching them where they’re consuming media, and offering messaging and programs that resonate with their desires.
If you’re not already using email marketing, I encourage you to give it a try. It’s a great way to connect with your customers and grow your business. Email marketing is: Want help setting up an email campaign or auto responder/drip email series? AcrobatAnt can help. Contact us at [email protected] or call Angela at 918-695-2273.
Here are a few tips for improving your email deliverability: Use a reputable email marketing service provider. A good email marketing service provider will have a good reputation with email providers and will help your messages avoid being marked as spam. Segment your email list. Sending emails to a targeted audience will improve your open […]
Email marketing is a great way for businesses of all sizes to reach their target audience, build relationships, and drive sales. First, keep in mind that email marketing is about building relationships and delivering value to your audience while respecting their preferences and privacy. Whether you’ve been utilizing emails to reach your audience for years […]
When it comes to marketing senior living communities, it’s crucial to recognize that the decision-making process often involves both the senior themselves and their key influencer, typically their adult child. To effectively reach and engage this dual audience, a comprehensive marketing strategy is essential. In this blog post, we will explore key considerations and strategies […]
For nearly everyone, the digital age has marked the end of absolute privacy, unless you’ve somehow managed to stay off the grid by never owning or using a credit card, cell phone or computer. Knowledge of our lack of privacy hits us between the eyes, figuratively and literally, when we’re on Facebook or Instagram and […]
Search engine marketing (SEM) and search engine optimization (SEO) are two ways to direct more internet traffic to your website. Each has different benefits and requires different investments of both time and money. SEO and SEM: an overview. SEO is the practice of optimizing a website to improve its organic ranking on search engine results […]
Meta, Facebook’s parent company, recently announced that it is dropping targeting options that relate to “sensitive” topics such as health causes, sexual orientation, religion, politics, and social issues. The intended purpose of this restriction is to prevent ads that discriminate based on age, gender and location. This means Facebook’s “Special Ad Audiences” are going away […]
If you are fairly new to creating social media content for a brand, all of the terminology may be a little overwhelming. Here’s a quick overview of the key terms and metrics when discussing social media organic content strategies and paid social media. Boosted Post: A Facebook post that you put money behind to increase […]
Reports and studies are a lot to digest, so we’ll pull out some key takeaways which may help your brand assess how it is performing compared to others. The study we’ll be referencing is the 2022 Instagram Stories Benchmark Report by RivalIQ. Post Engagement by Media Type Instagram is working hard to incentivize more video […]