In a recent white paper from NRC Health, researchers point out that patient satisfaction does not predict patient loyalty: 78% of patients are happy with care, but 80% would switch for convenience alone. While hospitals and health systems can analyze retention and churn rates for patients over time, this data, especially for healthcare, is misleading […]
For nearly everyone, the digital age has marked the end of absolute privacy, unless you’ve somehow managed to stay off the grid by never owning or using a credit card, cell phone or computer. Knowledge of our lack of privacy hits us between the eyes, figuratively and literally, when we’re on Facebook or Instagram and […]
Christmas brings out the kid—and creativity—in us. For its December newspaper insert, Saint Francis Health System challenged us to create a Christmas activity sheet that would encourage families to spend quality time together. The four-page insert features P.J. Panda, the beloved mascot of The Children’s Hospital at Saint Francis. For the insert’s inside spread, Senior […]
The healthcare industry is extremely competitive, and the recruiting of qualified employees falls to the HR department. This is not an easy task. When we partnered with one of our healthcare clients to host two recruitment events—one for allied health professionals and the other for registered nurses—we took the marketing challenge and helped them get […]
The Aster Awards, one of the largest, most respected national competitions of its kind, has recognized AcrobatAnt for outstanding work on behalf of some of our healthcare clients. The 2018 Aster Awards received thousands of entries from the U.S. and other countries. All entries were reviewed by a panel of industry experts and scored on […]
One of our newest clients, Jennie Stuart Health, has been serving the people of Hopkinsville, Kentucky, and the surrounding region for more than a century. Our first assignment was to create a new branding ad campaign to convey the organization’s long history of healthcare excellence. This new look carried over into collateral, homepage banners, digital […]
Healthcare marketers bear the burden of relevancy when it comes to marketing healthcare content. It’s one of those buzzwords we’ve been hearing in marketing circles for some time now. As a marketer, what does relevancy mean to you when applied to your healthcare audience? Does it sync up with what your audience considers relevant? I […]
Healthcare’s concentration and focus on providing high-quality care are prompting organizations to reinvest in their employed primary and specialty provider networks. We’re just now starting to see the tip of the iceberg with regard to the shift in healthcare organizations’ commitment to providing high-quality care, but as we all know, the bottom line is still […]