Like other service industries, healthcare has evolved into a consumer-driven market in part because of technology and easy access to information. Most people needing healthcare services these days are not passively waiting for providers to attract their attention through traditional and digital advertising channels. Instead, they’re taking a more active role in their healthcare journey: […]
To be patient-centric, healthcare providers and organizations must shift their perspective and create messages that resonate with a patient’s real issues and concerns. They must remember that a person’s health is a sensitive, emotional subject, and choosing medical services is not like deciding between brands of coffee at the store.
An AcrobatAnt client of more than 15 years, Salina Regional Health Center is a 393-bed hospital that, through affiliations with physicians’ clinics and medical facilities, provides a wide range of excellent medical care. As a healthcare marketing agency, AcrobatAnt has helped Salina Regional change local perceptions, instilling trust and confidence in its medical services among […]
As we approach the final quarter of 2023, healthcare marketers may be considering how they can end the calendar year strongly. Awareness campaigns—when used strategically—can position your health system as a knowledge source or leader in your community. And, depending on the services your system provides, they can be a creative way to increase patient […]
All organizations need to utilize a combination of brand marketing and performance marketing. These two marketing approaches work synergistically to ensure long-term brand positioning (and loyalty) goals are supported while capturing lower funnel conversions with the short-term, measurable marketing tactics. One of my favorite quotes illustrates the need to balance of both types of marketing: […]
While patient-centric marketing may be an overused buzzword, the reality is that patient-centric marketing is more important than ever—but not at the expense of employees. Employees are #1 It’s been about three years since the world flipped upside down and healthcare workers were expected to jump in and do whatever it took to keep our […]
Whether you have a health system of 26 hospitals and dozens of clinics or a single community hospital, one thing is certain: your marketing department is stretched too thin. From community events, internal communications and physician requests to volume-building or retention-focused marketing efforts, how can your team do it all? Here are a few indicators […]
Employee satisfaction is key. But we are all struggling with finding the right employees and providers to make the ideal employee experience a reality. Take a step back to approach the problem with fresh thought. How can we target our audience with the right message at the right time? By leaning into more targeted digital […]
A health system represents a different selling process. While digital targeting has opened many new avenues of finding potential patients where they need your services, building long-term growth and revenue requires health systems—more than any other type of brand—to place a strong focus on building brand equity within their communities. Brand equity is what will […]
In a recent white paper from NRC Health, researchers point out that patient satisfaction does not predict patient loyalty: 78% of patients are happy with care, but 80% would switch for convenience alone. While hospitals and health systems can analyze retention and churn rates for patients over time, this data, especially for healthcare, is misleading […]